Calumet Specialty Products
SCS worked with Calumet to analyze their challenges and develop solutions. With the help of the SCS’ technical and marketing team, we collaborated on marketing content for Calumet to share with their downstream candle brands. We helped customize their brochure content to meet their sales needs of explaining their wax’s carbon neutral status, what it would mean to candle companies, what it does for the environment, and why their customers should care.
SCS’ design team created imagery for the product launch and ensured different formats and versions for a range of multimedia across their website, social media, and for sales teams. When launch came, SCS helped distribute and propel the press release by pushing it through our own social channels, posting it on our website, and amplifying it through a sustainability newswire with a targeted email to journalists and publications specific to their industry.